Audience Optimization

Stop wasting ad spend on non-converting individuals with broad and inaccurate data. Target the exact people who will convert.

Audience builder

Your criteria, our optimized audience

Cross-Functional Segmentation

Build unique actionable segments in-depth insights into individuals demographics and behaviors

Open Web Audiences

Use behavioral data from your own website, social media platforms, and more to laser in on your ideal customers

prebuilt audiences

Over 300 Prebuilt Audiences

Our platform prepackages weekly updated audiences for campaign use across any context or business need

Autopilot Audiences

Leverage Swayware pixel to pull real-time context from your website and add individuals to prebuilt audiences on autopilot

integrations

Push to Ad Networks

We connect with all major ad networks (Google, Meta, etc.) to facilitate easy use of our data

Enhanced Market Understanding

Get deeper insights than major platforms provide, with audience by audience performance breakdown