Data Driven Marketing Platform for the Modern Marketers

Identifying customer personas by extracting the right signals

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CMOs today are struggling with several critical challenges that obstruct their ability to drive effective marketing strategies. The average tenure of a CMO has dropped to just 18 months, highlighting the immense pressure and rapid changes within the industry. Traditional marketing channels and technologies from giants like Google and Meta are becoming less reliable as these platforms steadily phase out tools that marketers have depended on for the past decade. This shift has resulted in a significant loss of critical data that 96% of marketers rely on daily.

Personalized marketing campaigns with real-time insights
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CMOs need access to real-time, accurate, and actionable data to connect with customers effectively and drive personalized marketing efforts. Without such data, their ability to identify high-value leads and understand customer needs is severely compromised, making it challenging to achieve marketing success in today's competitive landscape.

Marketing attribution
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94% of CMOs struggle to measure and report on their marketing ROI accurately. The complexity of modern buyer journeys, which can include numerous touch points across various channels, makes it difficult to assign credit to each interaction accurately. Without precise attribution, it's hard to determine which marketing activities are most effective, leading to potential misallocation of budget and resources.


‍Identifying customer personas by extracting the right signals:
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Our data platform aggregates real-time behavior from over 500 million individuals, providing accurate and up-to-date insights to help CMOs build detailed and reliable customer personas.

Personalized marketing campaigns with real-time insights:

Swayware builds a unified profile that combines business and consumer behavior, enabling personalized and effective ABM campaigns with dynamic, real-time data.

Marketing Attribution:
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Swayware’s multi-touch attribution models reveal the contribution of each marketing activity, such as blog posts, email campaigns, or social media interactions. This ensures every component gets the recognition it deserves, helping optimize marketing investments and align sales and marketing teams by providing a unified view of their efforts' outcomes.

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Marketers - we love to chat with you! If any of these problems bother you, please let us know. We're here to help!